Saturday, February 2, 2008

Media publicity for our trip!!!

As mentioned, there are three Rotarians from District 6400 going on this NID/Chahalka trip. We are from three different Clubs, all on the Canadian side of the border (District 6400 is a dynamic group of 51 Clubs, 10 on the Canadian side - Windsor & Essex County - and the rest on the American side - Detroit, Michigan).
Ann Marie Athavale is from the Rotary Club of Windsor St.Clair; Aruna Koushik is the President of the Rotary Club of Windsor Roseland; and I am the Past President of the Rotary Club of LaSalle-Centennial.
Ann Marie's Club sent out a Press Release to the Windsor Star, giving them information about our trip. The newspaper, in turn, called Aruna for some details. The January 31st. edition of the Windsor Star carried a a six inch, one-column, length piece on the details of the trip, highlighting the positive aspect of the near-eradication of polio. The heading was 'Anti-polio campaign takes Rotarians to India'.
Then, on February 2nd., earlier this afternoon, the local radio station, AM800, called Aruna at home to discuss the impact of the trip. This piece will likely air sometime tomorrow, Sunday. Both these avenues of PR are terrific for Rotary locally, and I'm sure we can build on it when we return after a month with pictures and stories to fill much more than the six inch column!! I look forward to this.

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